Interactive video is a multimedia format that allows viewers to engage with the content actively. Unlike traditional videos, which are linear and passive, interactive videos enable users to make choices, answer questions, or explore different storylines. This engagement can enhance learning and retention, making it popular in educational settings and marketing. These videos often include features like clickable links, quizzes, and branching scenarios. Platforms such as YouTube and Vimeo have started incorporating interactive elements, while specialized tools like H5P and Adobe Captivate allow creators to design custom interactive experiences.