Insurtech refers to the use of technology to improve and innovate the insurance industry. This includes the development of software, apps, and platforms that streamline processes like underwriting, claims processing, and customer service. By leveraging data analytics and artificial intelligence, insurtech companies aim to make insurance more efficient and accessible for consumers. Many insurtech startups focus on providing personalized insurance products and enhancing user experiences. They often use digital tools to simplify purchasing policies and managing claims, making it easier for customers to understand their coverage. Overall, insurtech is transforming how insurance is delivered and experienced.