The Insurance Information Institute (III) is a non-profit organization that provides information and education about the insurance industry. Founded in 1960, its mission is to improve public understanding of insurance and its role in the economy. The III offers resources on various types of insurance, including auto insurance, homeowners insurance, and life insurance. The organization conducts research, publishes reports, and provides data to help consumers, businesses, and policymakers make informed decisions about insurance. By promoting awareness and understanding, the III aims to enhance the overall effectiveness of the insurance market and support the needs of its stakeholders.