An Instant Win Game is a type of promotional game where participants can win prizes immediately upon entry. These games often require players to complete a simple task, such as entering a code or purchasing a product, to reveal if they have won. The excitement lies in the instant feedback, as players find out right away if they are lucky winners. These games are commonly used by brands to engage customers and promote products. They can be found in various formats, including scratch-off tickets, online games, or mobile apps. Many companies, such as Coca-Cola and McDonald's, utilize instant win games to attract attention and encourage consumer participation.