Innovative packaging refers to the use of new materials and designs to enhance the protection, functionality, and appeal of products. This can include eco-friendly materials, smart packaging that interacts with consumers, or designs that improve storage and transportation efficiency. Companies often invest in innovative packaging to differentiate their products in a competitive market. Additionally, innovative packaging can contribute to sustainability efforts by reducing waste and using recyclable or biodegradable materials. Examples include bioplastics, edible packaging, and smart labels that provide information about freshness or usage. These advancements not only benefit businesses but also promote environmental responsibility.