Innocenti is a well-known Italian brand that originally specialized in manufacturing automobiles and scooters. Founded in 1933 by Ferdinando Innocenti, the company gained fame for its innovative designs and quality craftsmanship. One of its most iconic products is the Lambretta, a popular scooter that became a symbol of youth culture in the 1960s. Over the years, Innocenti expanded its operations and diversified its offerings, including the production of steel tubing and other industrial products. Although the automotive division faced challenges and eventually ceased production in the 1990s, the Innocenti name remains associated with classic Italian design and engineering excellence.