Innocent misrepresentation occurs when a person provides false information without intending to deceive. This can happen in various situations, such as during a business transaction or when selling a product. The key aspect is that the person genuinely believes the information they are sharing is true, even if it turns out to be incorrect. In legal terms, innocent misrepresentation can lead to a party being held liable for damages if the other party relied on the false information. However, since there was no intent to deceive, the consequences are often less severe than in cases of fraud. This concept is important in areas like contract law and consumer protection, where trust is essential.