Indonesian pop music, often referred to as pop Indo, is a vibrant genre that blends traditional Indonesian sounds with contemporary styles. It emerged in the late 20th century and has since evolved, incorporating influences from Western pop, rock, and R&B. Artists often sing in Bahasa Indonesia, making the music accessible to a wide audience. The genre features catchy melodies and relatable lyrics, often focusing on themes of love, life, and social issues. Popular artists like Raisa and Glenn Fredly have contributed to its growth, while music festivals and digital platforms have helped promote new talents across the archipelago.