Individualism emphasizes personal freedom and self-reliance, valuing individual rights and independence. In individualistic cultures, people are encouraged to pursue their own goals and express their unique identities. This approach often leads to innovation and personal achievement, as individuals prioritize their own interests. In contrast, collectivism focuses on group harmony and community well-being. Collectivist cultures prioritize the needs of the group over individual desires, fostering cooperation and shared responsibility. This perspective often strengthens social bonds and promotes a sense of belonging, as individuals work together for the common good, valuing relationships and collective success.