Individual investors are private individuals who buy and sell securities, such as stocks and bonds, for their personal investment portfolios. Unlike institutional investors, such as mutual funds or pension funds, individual investors manage their own investments and make decisions based on their financial goals and risk tolerance. They can invest through brokerage accounts, retirement accounts, or other investment vehicles. These investors play a significant role in the financial markets, contributing to market liquidity and price discovery. They often rely on various resources, including financial news, investment apps, and advice from financial advisors, to inform their investment choices and strategies.