IndieBound is a grassroots movement that supports independent bookstores across the United States. It provides a platform for these local shops to connect with readers and promote their unique offerings. By encouraging consumers to shop locally, IndieBound aims to strengthen communities and foster a love for reading. The initiative also features an online marketplace where customers can discover and purchase books from independent retailers. This helps to ensure that profits stay within local economies, benefiting both the bookstores and the communities they serve. Overall, IndieBound champions the importance of independent businesses in the literary landscape.