Indie labels, short for independent record labels, are small music companies that produce and promote artists outside of the major label system. These labels often focus on niche genres and prioritize artistic freedom, allowing musicians to create music that reflects their true vision without commercial pressures. Many well-known artists, like Bon Iver and The xx, started their careers with indie labels. Unlike major labels, indie labels typically have a more personal approach to artist development. They often invest in grassroots marketing and build strong relationships with their artists, fostering a sense of community. This unique environment can lead to innovative sounds and diverse music that resonates with fans on a deeper level.