The Indian liquor market is one of the largest in the world, driven by a growing population and increasing disposable incomes. It includes a wide range of alcoholic beverages, such as beer, wine, and spirits, with a significant preference for whiskey and rum. The market is characterized by a mix of local and international brands, catering to diverse consumer tastes. Regulations vary by state, affecting production, distribution, and sales. The market is also influenced by cultural factors, with alcohol consumption often linked to celebrations and social gatherings. As urbanization continues, the demand for premium and craft beverages is on the rise, shaping the future of the industry.