The Indian Television Academy (ITA) is an organization that promotes and recognizes excellence in the Indian television industry. Established in 1997, it aims to support the growth of television as a medium and to honor the contributions of various professionals, including actors, directors, and writers. The ITA organizes annual awards ceremonies to celebrate outstanding performances and productions. One of the most notable events hosted by the ITA is the ITA Awards, which acknowledge the best in various categories, such as drama, comedy, and reality shows. The awards are determined through a combination of public voting and expert panels, making them a significant recognition in the Indian television landscape.