Incremental innovation refers to the gradual improvement of existing products, services, or processes. This approach focuses on making small, manageable changes that enhance performance, efficiency, or user experience without overhauling the entire system. For example, a smartphone manufacturer might release a new model with a better camera and longer battery life, rather than creating an entirely new device.
This type of innovation is essential for businesses to stay competitive in the market. By continuously refining their offerings, companies can meet evolving customer needs and adapt to technological advancements. Incremental Innovation allows organizations to innovate without the risks associated with radical changes.