Inbound links, also known as backlinks, are hyperlinks from one website that direct users to another website. They play a crucial role in search engine optimization (SEO) because search engines like Google consider them as votes of confidence. The more quality inbound links a website has, the more likely it is to rank higher in search results. These links can come from various sources, including blogs, news articles, and social media platforms. When a reputable site links to your content, it can increase your site's visibility and credibility. Building a strong network of inbound links is essential for driving traffic and improving online presence.