In-Yer-Face Theatre is a style of performance that emerged in the late 20th century, particularly in the 1990s. It is characterized by its provocative and confrontational approach, often addressing controversial social issues. The aim is to challenge audiences by breaking the traditional boundaries of theatre, making them feel uncomfortable and engaged. This genre often features raw language, intense emotions, and immersive experiences. Playwrights like Sarah Kane and Mark Ravenhill are notable figures in this movement, using shock tactics to provoke thought and discussion. The performances often blur the lines between actors and audience, creating a visceral connection that leaves a lasting impact.