"In My Feelings" is a song by Canadian artist Drake, released in 2018 as part of his fifth studio album, Scorpion. The track blends elements of hip-hop and R&B, featuring catchy melodies and a danceable beat. It gained significant popularity, partly due to the viral In My Feelings Challenge on social media platforms like Instagram and TikTok. The song's lyrics explore themes of love, relationships, and emotional vulnerability. It references a romantic interest named Kiki, prompting listeners to connect with the narrative of longing and affection. The infectious chorus and relatable content contributed to its commercial success, making it a chart-topping hit.