Impulsive Buying
Impulsive buying refers to the spontaneous decision to purchase items without prior planning or consideration. This behavior is often triggered by emotions, such as excitement or stress, and can lead to acquiring products that are not needed. Retail environments, like shopping malls and online stores, often encourage impulsive buying through sales promotions and attractive displays.
Many factors contribute to impulsive buying, including personal traits, social influences, and marketing strategies. For instance, individuals with lower self-control may be more prone to this behavior. Additionally, advertisements and peer pressure can create a sense of urgency, prompting consumers to make quick decisions about purchases.