Impression management is the process by which individuals attempt to influence how they are perceived by others. This can involve controlling the information they share, their appearance, and their behavior in social situations. People often engage in impression management to create a favorable image, whether in personal relationships, at work, or on social media platforms like Facebook and Instagram. Techniques of impression management can include self-promotion, flattery, and aligning oneself with desirable groups or individuals. It is a common practice in various contexts, including job interviews, networking events, and public speaking, where individuals aim to leave a positive impression on their audience.