Impressions
Impressions refer to the initial thoughts or feelings that a person forms about someone or something after a brief encounter or experience. These judgments can be influenced by various factors, including appearance, body language, and communication style. Impressions often play a significant role in social interactions and can affect relationships and decision-making.
In marketing, impressions are a measure of how many times an advertisement is displayed to users, regardless of whether it is clicked. This metric helps businesses understand the reach of their campaigns and assess their effectiveness in capturing audience attention. Advertising, Marketing, and Social Psychology are fields that study the impact of impressions.