Immersive art is a form of artistic expression that engages viewers in a multi-sensory experience, often using technology to create an interactive environment. This type of art can include installations, virtual reality, and projection mapping, allowing participants to feel as if they are part of the artwork itself. Artists like teamLab and Yayoi Kusama have popularized immersive art by creating spaces that invite exploration and interaction. These experiences often encourage emotional responses and personal connections, transforming traditional art viewing into a dynamic and participatory event.