Imagine: How Creativity Works
"Imagine: How Creativity Works" is a book by Jonah Lehrer that explores the science behind creativity. It delves into how the brain generates innovative ideas and the factors that enhance creative thinking. Lehrer combines research from psychology, neuroscience, and personal anecdotes to illustrate the creative process.
The book discusses various techniques to foster creativity, such as embracing failure and collaboration. Lehrer emphasizes the importance of diverse experiences and environments in stimulating creative thought. Overall, "Imagine" provides insights into understanding and harnessing creativity in everyday life and professional settings.