An image macro is a type of digital image that combines a picture with text, often used to convey humor or a specific message. Typically, these images feature a recognizable photo or illustration, with bold, easy-to-read text superimposed on it. They are commonly shared on social media platforms and forums, making them a popular form of online communication. The format of an image macro often follows a simple template, where the text is placed at the top and bottom of the image. This style allows for quick understanding and engagement, contributing to the viral nature of memes, which are a broader category that includes image macros.