The Idaho Potato Commission is a state agency responsible for promoting and marketing Idaho's famous potatoes. Established in 1937, its mission is to enhance the reputation and sales of Idaho potatoes, which are known for their high quality and unique flavor. The commission works with farmers, processors, and retailers to ensure that Idaho potatoes are recognized and enjoyed across the United States and beyond. The commission also conducts research and education programs to support potato growers and improve farming practices. Through various marketing campaigns, it highlights the nutritional benefits and versatility of potatoes, encouraging consumers to incorporate them into their diets.