ITV3 is a British television channel that primarily focuses on drama and entertainment programming. Launched in 2004, it is part of the ITV network and features a mix of classic and contemporary shows, including popular series and films. The channel is known for airing reruns of well-loved dramas and reality shows, appealing to a wide audience. In addition to drama, ITV3 also broadcasts various lifestyle and documentary programs. The channel is available on multiple platforms, including digital terrestrial television, satellite, and cable, making it accessible to viewers across the UK.