IKEA Place is an augmented reality app developed by IKEA that allows users to visualize how furniture and home decor items will look in their own spaces. By using a smartphone or tablet, users can scan their room and place 3D models of IKEA products virtually, helping them make informed purchasing decisions. The app features a wide range of IKEA items, from sofas to lighting, and provides realistic scaling and positioning. Users can easily rotate and move the furniture to find the perfect fit, enhancing the shopping experience and ensuring that the chosen items complement their home decor.