The IIFA Award, or International Indian Film Academy Awards, is an annual event that honors excellence in the Indian film industry. Established in 2000, it celebrates the achievements of Bollywood films and artists, recognizing their contributions to cinema. The awards are presented in various categories, including Best Film, Best Director, and Best Actor. The IIFA Awards are held in different international locations each year, promoting Indian cinema globally. The event features performances by popular artists and attracts a large audience, showcasing the vibrancy of Bollywood culture. It serves as a platform for networking and collaboration among filmmakers and artists worldwide.