An IBO, or Independent Business Owner, is someone who runs their own business, often as part of a larger company or network. These individuals typically sell products or services directly to consumers, allowing them to earn commissions based on their sales. Many IBOs are involved in direct selling or multi-level marketing, where they can also recruit others to join their business, creating a network of sellers. Being an IBO offers flexibility and the potential for income growth, but it also requires hard work and dedication. Successful IBOs often develop strong skills in sales, marketing, and customer service to build their businesses and achieve their goals.