"I Love KL" is a popular tourism campaign that promotes the vibrant city of Kuala Lumpur, the capital of Malaysia. The initiative highlights the city's diverse culture, rich history, and modern attractions, encouraging both locals and tourists to explore its unique offerings. The campaign features iconic landmarks such as the Petronas Twin Towers, Batu Caves, and Merdeka Square. It also showcases the city's culinary delights, shopping experiences, and lively nightlife, making Kuala Lumpur a must-visit destination for travelers seeking a blend of tradition and modernity.