Hyperreality is a concept where the distinction between reality and simulation blurs, creating a new reality that feels more real than the actual one. This phenomenon often occurs in media, advertising, and virtual environments, where representations of things can become more influential than the things themselves. The term is closely associated with the work of Jean Baudrillard, a French sociologist, who argued that in a hyperreal world, people may prefer the simulated experiences over genuine ones. Examples include theme parks like Disneyland or social media platforms, where curated images and experiences shape perceptions of reality.