Huda Beauty is a cosmetics brand founded by beauty influencer Huda Kattan in 2013. The brand gained popularity for its high-quality makeup products, including foundations, lipsticks, and eyeshadow palettes. Huda's social media presence, particularly on Instagram, helped the brand grow rapidly and connect with a global audience. The brand is known for its innovative products and diverse shade ranges, catering to various skin tones. Huda Beauty also emphasizes inclusivity and empowerment, encouraging customers to express their individuality through makeup. Today, it is recognized as one of the leading beauty brands in the industry.