House of Fraser is a British department store group that offers a wide range of products, including clothing, home goods, and beauty items. Founded in 1849, it has become known for its diverse selection of brands and quality merchandise. The stores often feature a mix of high-street and luxury labels, catering to various customer preferences. In recent years, House of Fraser has faced challenges in the retail market, leading to store closures and a restructuring process. Despite these difficulties, the brand continues to operate both physical locations and an online shopping platform, aiming to adapt to changing consumer habits.