The Hot Dog Eating Contest is an annual competition held on the Fourth of July in Coney Island, New York. Participants compete to eat as many hot dogs as possible within a set time, usually ten minutes. The event is organized by Nathan's Famous, a well-known hot dog brand, and attracts many spectators. Competitors often use various techniques to consume the hot dogs quickly, such as dunking them in water to soften the buns. The contest has gained popularity over the years, with professional eaters like Joey Chestnut becoming famous for their impressive records and skills in competitive eating.