The Hong Kong Olympic Committee (HKOC) is the governing body responsible for promoting and organizing sports in Hong Kong. Established in 1950, it represents the region in the International Olympic Committee (IOC) and oversees the participation of athletes in the Olympic Games and other international competitions. The HKOC supports local sports development through funding, training programs, and events. It aims to enhance the performance of athletes and promote the Olympic values of excellence, friendship, and respect. The committee also works to foster a strong sports culture within the community.