Hololive Production is a virtual talent agency based in Japan, known for its roster of virtual YouTubers, or VTubers. Founded by Cover Corporation in 2018, it has gained popularity for its unique approach to entertainment, combining live streaming, gaming, and music performances with animated avatars. The agency features various groups, including Hololive Fantasy and Hololive Generation, each with distinct characters and themes. VTubers interact with fans through platforms like YouTube and Twitch, creating a vibrant online community. Hololive has expanded internationally, attracting audiences worldwide and contributing to the growing trend of virtual entertainment.