The Hollywood Chamber of Commerce is a non-profit organization that supports businesses and promotes economic growth in the Hollywood area of Los Angeles, California. Established in 1921, it serves as a voice for local businesses and works to enhance the community's image and quality of life. One of its most famous initiatives is the Hollywood Walk of Fame, which honors celebrities in the entertainment industry with star plaques embedded in the sidewalk. The Chamber oversees the selection process for new honorees and maintains the stars, contributing to Hollywood's status as a global entertainment hub.