HoYoverse is a Chinese video game development company known for creating popular titles such as Genshin Impact and Honkai Impact 3rd. Founded in 2012, it focuses on developing immersive gaming experiences that combine rich storytelling, stunning visuals, and engaging gameplay mechanics. The company has gained a significant global following, thanks to its free-to-play model and regular content updates. HoYoverse also invests in expanding its universe through anime adaptations, merchandise, and collaborations, enhancing its presence in the entertainment industry.