The Hita Gion Matsuri is a traditional festival held annually in Hita City, Japan. Celebrated in July, it features vibrant parades, ornate floats, and various cultural performances. The festival is known for its unique Gion floats, which are beautifully decorated and carry portable shrines. During the festival, locals and visitors enjoy traditional music, dance, and food stalls. The Hita Gion Matsuri has deep historical roots, dating back to the Edo period, and is recognized for its cultural significance. It attracts many tourists, showcasing the rich heritage of the Oita Prefecture.