Hiroshi Itoi is a Japanese game designer, writer, and director, best known for his work on the Mother series, particularly EarthBound. He founded the company HAL Laboratory and has contributed significantly to the development of video games in Japan. In addition to his game design, Itoi is also a prominent figure in Japanese media, having worked as a copywriter and television personality. His unique storytelling and character development have earned him a dedicated fanbase, making him a respected figure in the gaming industry.