Hipgnosis is a music investment company founded in 2018 by Merck Mercuriadis, a former music manager. The company focuses on acquiring music rights, including songs and catalogs, to generate revenue through royalties. By investing in well-known artists and songwriters, Hipgnosis aims to capitalize on the growing demand for music in various media. The company has purchased rights to works from notable artists like Fleetwood Mac, Shakira, and Neil Young. This strategy allows Hipgnosis to benefit from the streaming boom and the increasing use of music in films, commercials, and other platforms, ensuring a steady income stream.