The High Times Cannabis Cup is an annual event that celebrates cannabis culture and innovation. It features a competition where various cannabis products, including strains, edibles, and concentrates, are judged by industry experts and attendees. The event also includes educational seminars, live music, and vendor booths, making it a gathering for cannabis enthusiasts. Founded by High Times Magazine, the Cannabis Cup has been held in multiple locations around the world since its inception in 1988. It serves as a platform for cannabis brands to showcase their products and for consumers to learn about the latest trends in the cannabis industry.