Heritage travelers are individuals who seek to explore and connect with their cultural roots and ancestral histories. They often visit places that hold significance to their family backgrounds, such as historical sites, museums, and cultural festivals. This type of travel allows them to gain a deeper understanding of their heritage and traditions. These travelers may engage in activities like genealogy research or participate in local customs to immerse themselves in the culture. By visiting their ancestral homelands, they aim to strengthen their identity and foster a sense of belonging within their family lineage and broader community.