Herb Tarlek is a fictional character from the television series WKRP in Cincinnati, which aired from 1978 to 1982. He is portrayed by actor Frank Bonner and serves as the station's sales manager. Herb is known for his flashy clothing, often wearing loud suits and ties, which reflect his over-the-top personality and desire to impress others. In the series, Herb is characterized by his ambitious nature and often humorous attempts to secure advertising deals. Despite his flaws, he is a loyal friend to his colleagues at the radio station, including Andy Travis and Jennifer Marlowe, contributing to the show's comedic dynamics.