Hepburn's Law is a principle in the field of economics that suggests that the quality of a product or service tends to improve over time as competition increases. Named after Audrey Hepburn, the law emphasizes that as more options become available, businesses are motivated to enhance their offerings to attract customers. This law can be observed in various industries, where innovation and customer feedback drive improvements. As companies strive to differentiate themselves, consumers benefit from better quality, lower prices, and more choices, ultimately leading to a more dynamic market environment.