Heiva is a traditional cultural festival celebrated in French Polynesia, particularly in Tahiti. It showcases the rich heritage of the islands through various performances, including traditional dance, music, and sports. The festival typically takes place in July and attracts both locals and tourists, highlighting the vibrant Polynesian culture. During Heiva, participants compete in various categories, such as ori tahiti (traditional Tahitian dance) and to'ere (drumming). The event also features colorful costumes, intricate choreography, and the use of traditional instruments. Overall, Heiva serves as a celebration of identity, community, and the preservation of Polynesian traditions.