Hatsu-uri is a traditional Japanese practice that occurs during the New Year season, typically in early January. It involves the sale of lucky items, such as daruma dolls, omamori (amulets), and other auspicious goods. These items are believed to bring good fortune and prosperity for the coming year. During Hatsu-uri, many shops and temples offer special discounts or unique items to attract customers. People often visit these places to purchase their first lucky charm of the year, hoping to start the year with positive energy and blessings. This custom reflects the cultural significance of new beginnings in Japan.