Happy Hour is a designated time, usually in the late afternoon or early evening, when bars and restaurants offer discounts on drinks and appetizers. This promotion encourages customers to socialize and enjoy a more affordable dining experience. The concept is popular in many cities and often attracts a mix of patrons, from after-work professionals to friends looking to unwind. During Happy Hour, establishments may feature special deals such as buy-one-get-one-free drinks or reduced prices on cocktails, beer, and wine. These promotions can vary by location and day of the week, making it a fun way to explore different venues and try new items on the menu.