The "Hallyu wave," also known as the Korean Wave, refers to the global popularity of South Korean culture, including music, television dramas, films, and fashion. This phenomenon began in the late 1990s and has since expanded worldwide, attracting millions of fans. Key elements of the Hallyu wave include K-pop music groups like BTS and BLACKPINK, as well as popular TV series such as Crash Landing on You and Squid Game. The Hallyu wave has significantly influenced cultural exchanges and trends across various countries. It has led to increased interest in the Korean language, cuisine, and tourism, with many fans traveling to South Korea to experience the culture firsthand. The impact of the Hallyu wave continues to grow, shaping global entertainment and lifestyle preferences.