HYPERPOP is a genre of music that blends elements from pop, electronic, and experimental sounds. It is characterized by its high-energy beats, catchy melodies, and often exaggerated production techniques. Artists in this genre frequently use auto-tune and other vocal effects to create a unique sound that can feel both playful and surreal. Emerging in the late 2010s, HYPERPOP has gained popularity through platforms like SoundCloud and TikTok. Notable artists include 100 gecs, Charli XCX, and Sophie, who have all contributed to the genre's distinctive style and aesthetic. HYPERPOP often embraces themes of identity, technology, and youth culture.